This is achieved by providing a mechanism to publishers so that they can declare who is authorized to sell their inventory. Although this has had an almost immediate impact on publishers, including those just using AdSense, many publishers are still unaware of it. The initiative came about in the wake of a number of scandals around the misrepresentation of ad inventory that resulted in big money being spent on bad inventory. The solution, backed by the IAB and most of the big players in the ad space is deceptively simple and for once cheap and easy for publishers of all sizes to implement. Shortly after ads. Would you benefit from having better support on issues like this?
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